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Apgujeong District 3 with UNStudio: A New Vision for Seoul


Apgujeong District 3 UNStudio and NORVISKA
Apgujeong District 3: A place where tradition meets modernity.

Imagine living in a place where you can enjoy the best of both worlds: the stunning scenery of the Han River and the vibrant culture of Seoul. A place where tradition meets modernity, where comfort meets innovation, where design meets excellence.

That place is Apgujeong District 3, the new landmark of Seoul.


We are thrilled to present you our collaboration with UNStudio, part of the Heerim Consortium (alongside Heerim Architects and Planners and NOW Architects), the winner of the Apgujeong No.3 District Reconstruction Competition. Together, we have created a series of images for the redevelopment of this iconic residential area.


Apgujeong District 3 UNStudio Heerim Consortium and NORVISKA
A stunning scenery of the Han River and the vibrant culture of Seoul.

Our renderings showcase the unique features of this project, such as:


  • 17 main towers, including five supertall towers exceeding 300m in height, that offer unparalleled views of the river and the city.

  • Dual-oriented apartments that ensure a healthy indoor environment, natural light, and privacy for the residents.

  • A rhythmic interplay of open and closed facade areas that create a distinctive visual articulation and a modular system that offers varied perspectives of the building depending on the viewpoint.

  • A blend of traditional and contemporary elements that reflect the rich history and culture of Apgujeong and Seoul.



Apgujeong is an iconic residential area within Gangnam and the entire city of Seoul.
A rhythmic interplay of open and closed facade areas that create a distinctive visual articulation.

Apgujeong's residential district 3 design proposal
Apgujeong's residential district 3 design proposal.

Unparalleled views of the Han River, privacy and comfort
Unparalleled views of the Han River, privacy and comfort.

We are proud to be part of this amazing development, and we hope you like it as much as we do.


Follow us on Instagram and LinkedIn for more updates on this project and our other works!

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